As YouTube Channel Manager at Animaj, you’re joining a mission to build a global kids’ franchise. You'll be at the core of our digital-first strategy, with a clear objective: to turn Animaj-owned IPs into global hits on the world’s leading platform for kids and families, YouTube.
Your challenge? To blend creativity with strategic insight. You’ll shape the YouTube experience for our audience, using storytelling, data-driven decisions, and platform expertise to build a brand that kids love and parents trust.
This role is more than just expertise; it’s about shaping an editorial and brand vision. You'll take ownership of channel management, from content strategy to execution. Every detail, from video uploads to crafting compelling thumbnails, plays a part in making our content a meaningful part of children's daily lives.
Animaj’s YouTube Channel Managers are expected to become experts in our managed content and perform competitive analysis to gain an understanding of how we can improve and grow our channels.
Candidates will be expected to perform ongoing YouTube viewership analysis using multiple analytics tools in order to validate existing strategies and provide information to guide programming, marketing, and investment decisions going forward.
Based in Paris, you will be part of an international team, all united by a shared goal: to innovate, inspire, and empower children through the transformative power of content.
Responsibilities
YouTube Channel Management: Manage our YouTube channels, including uploading videos, streamlining and optimizing metadata, and the holistic management of content and playlists. Your contribution will ensure that our channels have a consistent publishing strategy, offering engaging and relevant content for our audience.
Dynamic Channel Optimisation: Maximize the performance of our channels by working on their SEO, analysing video performance, and optimising metadata to increase content impressions, average view duration, and watch time.
Creative Design: Create graphic designs for our brands on YouTube (thumbnails, banners, etc.), meticulously crafted according to our highest quality standards and the graphic guidelines set for each of our brands.
Cross-Platform Integration: Ensure consistency in IP’s branding and content across multiple digital platforms.
Stay updated on industry trends and best practices.
