As YouTube Channel Coordinator for Pocoyo at Animaj, you're joining a mission to build Global Kids’ Franchises. Your role puts you at the heart of our digital-first strategy, with a clear goal: make Pocoyo a hit for kids globally on the #1 platform for kids and families, YouTube.
Your challenge? To merge creativity with strategic insights. You're guiding Pocoyo's YouTube journey, using storytelling, data-driven decisions, and YouTube expertise to create a brand children love and parents trust.
This role is more than expertise; it's about crafting an editorial and brand vision. With the help of the Senior Channel Manager, you will execute the content strategy and optimise each channel to best serve our audience. Every detail, from each video upload to the creation of compelling thumbnails, is a step towards making Pocoyo an integral part of children's daily lives.
Animaj’s YouTube Channel Coordinators are expected to become experts in our managed content and perform competitive analysis to gain an understanding of how we can improve and grow our channels.
Candidates will be expected to perform ongoing YouTube viewership analysis using multiple analytics tools in order to validate existing strategies and provide information to guide programming, marketing, and investment decisions going forward.
Based in London, you will be part of an international team, all united by a shared goal: to innovate, inspire, and empower children through the transformative power of content.
