As a Creative Data Analyst at Animaj, you won’t just analyze data—you’ll take ownership of end-to-end projects that drive impact across the company and you’ll combine data analytics with creative insights to uncover what makes content resonate with audiences.
This is not a traditional data analyst position — you’ll play a key role in shaping creative decisions by analyzing YouTube videos and other content platforms through both a technical and creative lens.
Beyond analytical skills, you’ll need strong project management abilities to design, implement, and automate new processes that empower our teams to make smarter, data-informed content. You’ll be at the intersection of analytics, creativity, process innovation, and operational execution, making your role critical to Animaj’s continued success.
Responsibilities
- Creative Content Performance Analysis
* Watch and analyze YouTube videos to identify key creative elements that drive performance (e.g., structure, pacing, themes, titles, thumbnails).
* Analyze key performance metrics across platforms like YouTube, Spotify, Apps and much more.
* Deliver actionable recommendations on themes, topics, and formats to guide creative and production teams.
* Translate creative patterns into data-backed strategies for improving content quality and performance.
- Audience Modelling, Insights and Metadata Optimization
* Better understand our audience through trending themes, characters, or formats in the kids’ entertainment space. Translate these insights into actionable strategies for our existing and future IPs.
* Analyze audience behavior by region, and platform to inform content and distribution strategies.
* Monitor and optimize metadata (thumbnails, tags, titles) to improve discoverability and engagement.
* Conduct experiments and surveys to refine audience insights.
- Data source improvements, Process Automation and Infrastructure
* Develop and implement automated data collection and preprocessing pipelines to streamline insights delivery.
* Standardize reporting frameworks to improve efficiency and ensure data consistency across all teams.
* Explore and integrate new data sources, such as gaming app metrics, website performance, and social media analytics.
- Reporting, Communication and Cross-departmental collaboration
* Create dynamic, visually engaging dashboards and reports on the performance of our assets that deliver clear insights to non-technical teams.
* Present insights and recommendations to key stakeholders, ensuring alignment with business goals.
- End-to-End Project Management
* Own and deliver full-cycle projects: define objectives, design workflows, implement solutions, and measure success.
* Collaborate with stakeholders across departments (Marketing, Creative, Production) to understand their needs and translate them into actionable analytics projects.
* Ensure successful execution of new processes, including automating repetitive tasks and integrating insights into decision-making.
